With third-party cookies due for removal by the end of 2023, we’re exploring how paid search marketers can efficiently and effectively integrate first-party data with Search Ads 360 to drive performance and user insights.
Read More »Four steps to successfully integrating first-party data with SA360
In a competitive environment, your paid search strategy is key in driving results for your brand. According to Merkle Q4 2019 report, the market is becoming more competitive, as Google Search ad spend, clicks and cost per clicks (CPCs) grew by 16%, 11% and 4% respectively year-over-year (YoY).
Read More »How can retailers make the most of their paid search budget?
Serpico’s SA360 specialist, Benoit Le Gendre, explores how you can efficiently use Google’s Search Ad 360 platform to boost performance across paid search campaigns.
Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and investments, with most of them making the decision to push their digital investment as a matter of survival. We are going to explore how businesses should approach this change.