Together with Salesforce, we’re delighted to launch our round-the-world challenge for digital reading charity, Worldreader.Read More »Serpico by Croud and Salesforce launch fundraiser to keep children reading
Serpico by Croud becomes a Salesforce Consulting Partner, enabling customers to take full advantage of Salesforce’s technology platforms.
Read More »Salesforce partners with martech consultants, Serpico by Croud
Many important lessons have been learned from COVID-19. The stand out for FMCG brands is that better leveraging digital and embracing ecommerce is the way to go.
Read More »Should FMCG brands in-house or outsource their digital marketing?
A digital-first approach has been the go-to for brands looking to navigate turbulence as a result of COVID-19. A strong but flexible structure is needed for marketing activities, but there is no blueprint for how an ideal plan will look.
Read More »Tapping into the gig economy for more flexible & scalable solutions
To mark the launch of our new research report – Walking the tightrope: Balancing in-housing and economic uncertainty – we hosted a virtual panel discussion to unpack the key trends and themes from the report.
Read More »Are you in, or out? Exploring in-housing in 2020 and beyond
Serpico by Croud’s exclusive report highlights how the pandemic has increased interest in in-housing digital marketing, and the financial, people and cultural challenges involved.Read More »COVID-19 sees half of UK marketers planning to in-house more
Join us on 22nd October at 3pm BST (10am EDT) for a virtual panel discussion with leading industry experts, on the future of in-housing and beyond.
Read More »Are you in, or out? In-housing in 2020 and beyond
In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC auditing tool, highlighting key differences, and why you should consider supplementing Optiscore with Serpico’s instant PPC audit.
In this article, we take a look at the various bid strategies available for PPC marketers and share top tips which you can implement to ensure you’re maximising success on your paid search campaigns.
In our previous article, we highlighted what issues JavaScript can cause when loading a page. We already touched the subject of ‘web workers’, but how can web workers improve the page load experience and performance?