Maximise your in-house marketing capabilities.
Serpico partners with global businesses to help them deliver world-class digital marketing entirely in-house.
A unique model for success
With Serpico’s technology platform at the heart of your marketing operations, you’ll have unparalleled flexibility and scalability.
Our unique model for global marketing delivery will increase your effectiveness, whilst delivering significant cost savings.
By combining cutting edge software automation, our unique on-demand outsourcing model and strategic consultancy, we provide end-to-end support for complex business challenges.
Our approach
Every business is unique, so Serpico’s consultancy team support you fully, with 4 workstreams to identify and deliver the in-housed marketing solution that’s right for you.
Project Scoping
Working with clients at the beginning of their inhousing journey to articulate exactly what is required from the in-house model before designing a step by step path to achieving this goal.
People & Culture
Designed to ensure that foundational work - often with long lead times - is completed before any transition of agency services. We identify the roles, experience and skill-sets you’ll need to build a successful in-house team.
Channel & Technology
Ensuring all aspects of channel management - and required technology - are in place to ensure success. This includes the procurement and implementation of new technology and any required enhancements of the existing tech stack.
Maturity & Innovation
Some partners choose a longer term engagement, with Serpico’s consultants remaining an integral part of the client team in order to enable continual innovation in both technology and media.
Our solutions
Automation tools
With maximum automation, time can be spent where it creates real value. Our software runs automatic analysis and insight - and our AI-driven smart plans tell you what needs doing and when.
Flexible resourcing
Our curated network of digital marketing practitioners are available on-demand, for micro tasks or bigger projects. They operate in 124 markets and speak 88 languages, so the right help is always available.
Strategic training
We put one of our skilled partner managers in your team from day one, so we can live and breathe your challenges. Then we design a bespoke implementation and training plan so your teams have the skills they need to succeed.
Our channel and platform expertise
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Learn how Serpico can help your organisation deliver world class digital marketing without an agency.